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volunteer

Campaign Manager

Marketing & Digital Media

Skills & Experience

 

Be Operational

 

  • Produce and product manage innovative content marketing campaigns related to your designated artists, projects and activities

  • Offer strong, cohesive briefs to creative agencies and then select the best treatment to meet the needs of the marketing campaign

  • Oversee pitching, production and delivery of all assets needed for all departments

  • Instigate photo sessions, select photographers, draft contract, attend photo shoots and distribute contact sheets to team for discussion and approval

  • When appropriate, co-ordinate video sessions as above also

  • Select creative / designer to build creative vision for your projects (from vinyl product to album visualisers) and obtain approval of both Artist Management and the Head of Marketing (and International colleagues where appropriate).

  • Liaise regularly with artists and their management to discuss any relevant marketing issues

  • Oversee all market research activity, on and off-line, liaising closely with the CES Entertainment Insight division

  • Manage the digitisation of visual marketing and advertising assets as company technology allows

  • Embrace new technologies and their benefits – commercial and creative – for the growth of the unit and the business.

  • Work closely with the wider label – A&R/Digital/Audience/Press/Promotions/Sales etc. to ensure connected and cutting-edge campaigns across the business

  • Write and publish weekly marketing updates for the label

  • Manage relevant artist showcases and events

  • Coordinate retail-marketing strategy across specialist retail and DSPs globally with the commercial team

  • Execute production of artist in store PAs and other promotional activities involving live performances

  • Liaison with the A&R Managers and producers of domestic roster acts with regards to master delivery, mixes, samplers, label copy, music samples and technical issues relevant to the initiation and marketing of a product

  • Operate within agreed budgetary controls for initiation of records and marketing plans, operating the computerised budget control system and keeping accurate records of expenditure and planned expenditure

Be Digital

 

  • Digital campaign strategy, ideas and execution across a roster of artists

  • Audience insight and development strategy for each artist. A focus on audience building for all artists

  • Integrate influenced and lifestyle marketing into all digital campaigns and maintain a good knowledge of key players and trends within this space

  • Executing promotional activation for our artists with various digital partners (social media platforms, publishers, taste-makers)

  • Stay abreast of new technology and music trends and find opportunities to effectively work these into artist campaigns

  • Oversee the briefing, build and maintenance of all artist digital touch points - official website, social networks, apps, mobile destinations etc

  • Thorough knowledge of Tiktok, Instagram, Youtube and all other relevant social media essential

  • Sourcing, briefing and overseeing external social media agencies for individual artists

  • Occasional social media reporting, social media calendars and social health-checks

  • Ensure CRM and data capture is sewn into all artist campaigns in and out of the release cycle

Person Specification

​

Necessary

 

  • Proven experience of successfully managing a wide range of acts

  • Interest/knowledge of dance, electronic, alt pop music 

  • Proven knowledge of charts, trends and artists

  • Must be fully immersed in popular culture and a digital native with keen understanding of current youth trends

  • Must have a full understanding and passion for the latest innovations and consumer trends in digital media and technology

  • Passion and experience in digital marketing

  • Proven capability to work autonomously, demonstrating the ability to make decisions

  • Drive and ability to push projects through to completion.

  • Experience of managing budgets

  • Proven ability to contribute to innovative, creative and commercially successful marketing strategies

  • Excellent relationship-building and relationship-management skills and the ability to deal with difficult situations with tact and diplomacy

  • Capacity to represent the company across inter-disciplinary groups

  • Strong communication skills, written and verbal

  • Experience assisting photo shoots, including managing budgets, briefs and contracts

  • Experience of working with and guiding external creative and media buying agencies


Desirable

 

  • Excellent contacts with photographers, creative agencies, influencers, taste-markers, social platforms

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